1) targeted advertising > Google ad sense

2) sponsorship of entire site or sections of site

3) lead generation

4) product placement/brand sponsorship

5) tangible merchandise - dolls, manipulatives, cards, controller

6) referential links to and from similar properties

7) refer a friend (new subscriber)

8) e-commerce

9) endorsements/recommendations

10) collection and sale of demographics/trends

11) tie ins to publishers, game companies, movies, television

12) affiliate marketing